|But you have cable TV, right?|
Seriously, when can I give money to the people who make the content and have them make it available when it's ready? It's 2014!! I'm moaning again. Sorry. The Oatmeal sums it up fantastically if you haven't already seen it.
So we began renting movies that are available through iTunes instead of physical media [DVDs, Bluray discs] through our local movie rental shop. At first, the iTunes delivery is stable and great. We have a 40mb cable modem connection which is more than enough to stream a 720p movie [even with a 15min wait at the start]. But about a year ago, quality of service from iTunes began to drop, with movies we rented pausing 2/3rds through and demanding we wait 20 mins for buffering. Why? Don't we have a fast enough internet connection for this?
Enter the Net-Neutrality debate.
From Wikipedia: Net neutrality (also network neutrality or Internet neutrality) is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication.
As the internet is increasingly invaded commercially, we've all long suspected ISPs of being vulnerable to 'shaping' traffic volumes where they perhaps shouldn't. Recently this is a hotly debated topic in the US and the forces for and against net-neutrality are slugging it out, with consumers wearing any fallout.
I don't know how this is going to play out, but I'm on the side of legislation that protects the internet from too much commercial influence and perpetuates the abilities of anyone to use it fairly as a communication medium, from freedom-fighters to Facebook, Twitter to TradeMe and back. You wouldn't want to have to pay your ISP for top-tier access to your favourite sites on top of monthly access and bandwidth caps would you? Me neither. We've all had enough of 'over-the-top' services from cell providers huh. Dumb-pipes await.
So what's this got to do with AppleTV then?
Well back when I bought AppleTV [2nd gen], I was high on the hope Steve Jobs was about to unveil an app store for it and we'd be able to do some of the things we do on the phone/iPad on the TV. That never came to pass, but Steve did, and all we were left with was the notion he'd 'cracked' it and we'd soon be blessed by something much better. And it's been just that, a notion.
Slowly Apple have been adding channels to AppleTV over the last two years. My impression was that this was the thin end of the wedge and that Apple were collecting content makers together one by one to quietly begin to be able much more varied and higher quality offerings than our traditional providers. Yet nothing has really materialised in terms of hardware despite rumours about large screens, 4k displays, bezel-free designs, magical remote control rings etc. Other rumours suggest Apple are hard at work tying up agreements and making deals behind closed doors, getting ready to do to TV what iTunes did to music sales.
Then this report surfaces on MacRumours detailing Apple's progress on building their own content delivery network:
Given the timeline for the data-centre completions and the focus on a watch-style product right now and new iPhone6 rumours, I don't see TV announcements on the horizon for another year at least. Maybe I'm wrong, but, I don't think so. Looking forward to ditching the cable box though.
Update: It's 2015 and nothing has changed regarding Apple's approach to TV. It's effectively still a hobby for them. The iPhone6 is here, the watch is about to hit and no TV in sight.
|Wouldn't it be great if these services were available in NZ without using a VPN?|